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About CMS

Welcome to Custom Marine Sales, Where Excellence Meets Integrity

At Custom Marine Sales, we are more than a business we are a family. Founded and led by Peter and Kay Pavkovich, our mission is built on treating every client, team member, and partner with the same respect and care we extend to our own.

Since 1993, Custom Marine Sales has grown under Peter’s leadership from a specialized high-performance race-boat dealership into a full-service, globally recognized yacht and tender sales company. As our clients’ needs have evolved, so have we, expanding into complete custom builds, refits, and marine services that reflect precision, style, and personal vision.

From center consoles and yacht tenders to high-performance boats, cruisers, and super yachts, we provide tailored solutions and world-class service. We also offer secure indoor and outdoor storage options, ensuring your investment is protected year-round.

Our Fort Lauderdale location is just minutes from Fort Lauderdale International Airport and Port Everglades places us at the heart of the U.S. yachting industry. With over three decades of experience and 24/7 client support, we proudly serve customers locally and internationally.

At Custom Marine Sales, integrity, craftsmanship, and professionalism are more than values, they are the foundation of everything we do. When you work with us, you’re not just choosing a marine partner, you’re joining a team that shares your passion for life on the water and your vision for something extraordinary.

We look forward to welcoming you into the Custom Marine Sales family.

Integrity. Craftsmanship. Professionalism.

Meet Our Team

Peter Pavkovich

Peter Pavkovich

President

954 931 9111

peter@custommarinesales.com

Growing up in Toledo, Ohio Peter was a keen Motor-cross Rider and bought and sold bikes from a very young age, which lead into buying and selling cars. Peter spent his childhood years around his fathers’ Porsche Service Center and a huge part of his success has been due to his mechanical knowledge of engines, transmissions, electrical, and gearing. At the age of 17 Peter bought his first ever boat, a 20’ Hawaiian Jet Boat (instead of car he had planned to buy that same day!) and has been hooked on boating ever since. Custom Marine Sales opened its doors and did internal sales for some of the most influential people in the High-Performance Boating business including Doller Offshore, Bobby Moore’s and TNT Custom Marine. Over the years Peter expanded his horizons to all makes, models and brands of boats when he started to customize boats for customers including diesel applications with surface drives that had never been tried before. Peter has built more custom and unique applications for clients than any Broker in South Florida history. Peter prides himself on his relationships and servicing of the most discerning of clients and has been a build manager and consultant for too many new boats to name. Clients that want to build highly customized boats to meet their particular application call on Peter and his crew.

Kay Pavkovich

Kay Pavkovich

Office

954 261 7438

kay@custommarinesales.com

From New Zealand, Kay ventured off on her “OE” (Kiwi for “overseas experience”) as a young adult which resulted in a 20+ year career in Yachting. Kay brings an in-depth understanding of the yachting industry and the managerial & organizational skills from her experience as Chief Stewardess & Purser to Custom Marine Sales to manage the administrative side of the business.

Tony Friedrich

Tony Friedrich

Sales

314 581 3532

tony@custommarinesales.com

Growing up, Tony spent his summers at the Lake of the Ozarks – which arguably is home to the largest concentration of performance boats in the nation. Needless to say, his need for speed and passion for boating started as a child. Tony moved to Fort Lauderdale to get more involved with the industry and selling boats. As an experienced boater and deal maker he represents both buyers and sellers, so let him know how he can help you!

Sean Stevenson

Sean Stevenson

Parts

305 401 9475

sean@custommarinesales.com

Sean joins Custom Marine Sales with a deep-rooted understanding of the marine industry’s supply chain. Known for his "can-do" approach, he works closely with Peter to oversee parts procurement and streamline our internal invoicing processes. Sean’s extensive experience and technical aptitude for high-performance systems ensure that our service department remains agile and well-equipped. His focus on organizational efficiency allows our team to maintain the fast turnaround times and high standards our clients expect.

Peter Harding

Peter Harding

Fabricator

As a Bahamian Peter has been around boats and the ocean his entire life. His maritime adventures started as a child diving for lobster and fishing with family & friends and then professionally as a young adult! Peter has extensive marine experience, from fishing professionally to working with performance racing teams. Peter’s talents include but are not limited to mechanical repair & service, rigging and fiberglass. Peter brings his 30+ years of marine experience to Custom Marine Sales and as our Fabricator he is able to do just about anything!

Adrian Espinosa

Adrian Espinosa

Technician

Adrian is a multi-talented addition to the CMS crew. With a background as a large mammal veterinarian, he brings a unique diagnostic perspective to the mechanical world. Adrian’s true passion has always been in the garage; having learned the ropes from his father, he possesses a natural mechanical aptitude that is second to none. His "can-do" attitude and dedication to the craft make him a vital part of our technical team.

Buddy & Luna

Buddy & Luna

Security

Buddy is “The Boss” and can most often be found lying on Peter’s desk while he works. Buddy loves to ride forklifts and boats, but his most favorite thing of all is when all of his people “crew” are in one place so that he knows where we all are! Luna is “The Princess” that lives for her treats and lavishes all of her love and attention on everyone in the hopes of gaining her heart’s desire… the magical treat! Luna loves to lay in the sun and go on long walks at the beach, but her passion without a doubt is treats! We are a dog friendly facility and some days there might be 4 or 5 dogs about to brighten your day! Come on by to say hi to the pups!

Diana Major - In Loving Memory

Diana Major - In Loving Memory

Heart & Soul

Diana brought a special kind of magic to Custom Marine Sales. A devoted mother of seven, she came with a boundless warmth that immediately brought our crew closer together. She believed that life and the people in it deserved to be celebrated, she was the driving force behind every shop birthday, holiday, and "just because" event that made us feel like more like family than just a business. To our clients, she was a welcoming light, to us she was a confidante and a cherished friend. We lost Diana far too soon, but her vibrant spirit and joyous energy are permanently woven into the fabric of this team and she will always remain the heart and soul of CMS.

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